When Manfred Hoffmann senior and his father took on the entrepreneurial venture of manufacturing a polish for cars, success was not exactly predestined. A wealth of ideas, an instinct for the emerging market and outstanding products have all substantially contributed to success: Today the SONAX GmbH has about 350 employees in Germany.
In his book „For Love of the Automobile“, writer Wolfgang Sachs states: „In the 13 years between 1960 and 1973 the number of motor cars quadrupled, the amount of kilometres driven tripled and the route length of federal motorways doubled. (…) That was the beginning of the `motorised´ society“.It also changed the day to day life of the German people. Now, the car is ritually washed on a Saturday, seldom by a filling station attendant, mostly by the hand of the proud owner. The demand for car care products began to rise rapidly – bringing real success for the SONAX brand.
In the mid-1960’s the first fully automatic car wash installations were built, and SONAX accompanied this breakthrough from the very beginning, as quality manufacturer of cleaning and care products. Simultaneously, the programme for manual vehicle care was continuously developing.
When Manfred Hoffmann joined the company in 1984, the turnover had risen to the at that time considerable sum of 30 million DM. At first the majority of this was from own brands within the trade, the large oil companies and motor car manufacturers – But from the mid-1980’s we began a target orientated build up of the brand as a premium care programme for the car.
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Innovative paintwork finishing polish for a 1 step polishing of sanded down, localised paintwork damage such as dust occlusion or paint runs. Silicone-free.